Big Data and Analytics

Big data and analytics is a broad technology domain that involves on the one hand, the infrastructure to support very large data lakes, and on the other, the analytical applications that leverage those data lakes for the benefit of business decision makers. As a result, Frost & Sullivan tracks the adoption of big data technology and conducts annual surveys to gauge the degree to which such technology provides measurable returns on investment. We also cover the application of analytics to tap the promise of big data, and since this increasingly includes the application of heuristics and cognitive computing technologies, we follow those spaces carefully as well.

One of the more interesting aspects of big data is the degree to which it can now consolidate diverse streams of data to build extremely detailed profiles of individual consumers. This is catching the attention of public policy groups and regulators so we also follow the impact on privacy that these technologies have and have engaged with some of the top thinkers in this field. Privacy is a key area of analysis in the practice.

Finally, big data and advanced analytics are expensive solutions that demand a transformational approach to business management. As a result, we also track the degree to which BDA users are reconfiguring their businesses to leverage such technology.

Companies that are either thinking in terms of implementing Big Data solutions or who are developing such solutions need to engage with Frost & Sullivan’s Big Data and Analytics team to ensure that their efforts include the latest thinking and market insights.

The Big Data and Analytics team has successfully completed a substantial number of custom engagements that include the production of thought leading white papers as well as market sizing analysis for specific Big Data applications. We are capable of delivering timely results in the areas of basic market research, including surveys and focus groups, as well providing one on one analyst engagements under NDA.

Key areas where Frost & Sullivan can provide value include the following:

• New Product and Services Solutions: We can support your organization in developing or deploying new Big Data and Analytics products and services that deliver greater customer value.
• Business Model Transformation: We can support you in transforming your business to address the challenges and opportunities in the industry today and the upcoming years.
• Customer Analysis: We can help identify specific customer needs and pain points through detailed surveys and data analyses.
• Branding and Positioning: Frost & Sullivan can support your organization through an integrated marketing platform to more effectively launch and promote new products, services or business models.
• Statistical Analysis and Forecasting: We can assess growth opportunities and market potential in new/specific customer segments, geographies and product/service areas.

Any question? Please email us and we’ll respond within 48 hours [email protected]

Frost & Sullivan can deliver a customized workshop to your organisation to highlight the emerging digital transformation trends, and identify the impact to your organisation. This is flexible around your needs, where we can attend your strategy day or workshop as an external expert keynote speaker, through to full facilitation of a workshop to ensure your delegates are fully engaged with opportunities and their relevance to their department. Full written follow-up insights and actionable strategies are provided thereafter. We have delivered such workshops for leading providers across the value chain (list available on request).