Connected Consumer
The consumer communication market is rapidly evolving into an integrated service space that melds video, telemetry and personal communications and interaction applications into a connected home environment. The connected home not only immerses consumers in a communication enabled living space, it allows the consumer to extend that virtual living space to any point where there is network connectivity (e.g., in vehicle, at community venues, in cafes and restaurants).
Connected homes depend on a rich ecosystem of network infrastructure, content delivery, telemetric services and home networking technology.
These various domains, traditionally considered discretely, now must be considered holistically: as components of a bended service environment.
Why Frost?
Frost & Sullivan is the leader in the connected consumer space. It was the first growth partnership firm to establish an independent research practice for the connected home and continues to lead the market in the identification of emerging trends and consumer preferences. We classify the connected consumer into two interrelated domains: consumer communication services and the connected home.
Consumer Communication services conducts annual surveys and consumer preference polls as well as tracks communication market sizing and growth. It is fundamentally a rich data source for those wishing to develop data and decision models that support marketing and sales efforts. The connected home practice tracks the evolution of the consumer residential space including new consumer communication technologies such as augmented reality and the delivery of over the top (OTT) service offerings.
Based on an extensive and growing body of survey research and market tracking data, Frost & Sullivan is in the best position to provide insights into the rapidly evolving and extraordinarily profitable connected consumer market.
Our Solution – Growth Partnership
Frost & Sullivan stands ready to assist communication service providers to accurately evaluate and assess the connected consumer market. Armed with powerful market analytics and a deep data lake, we can help ensure the efficacy of new product and service development and the marketing and sales efforts associated with them.
Client Benefits
Clients are deeply involved in directing our research efforts and benefit from an early and ongoing participation in our survey work and market research. This includes helping design survey instruments that can be used to garner client proprietary data as well as specifying research topics for our analysts to pursue. The Frost &Sullivan team acts as an extension of our clients’ strategic planning organizations, with significant economies of scope and scale that offloading very busy client business analysts can bring
Frost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today’s ever-changing business world.
For more information, please select a service below:
Consumer Communications Services
Connected Home
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The New Consumer Communication Services Wallet: Consumption Up, but Spending Down
An important metric in assessing the state of the consumer communication services market is the total per consumer spending devoted to such services. This metric the share of wallet provides important insights into, not only the importance of communications, but the degree to which a consumer…
Consumer Communication Services Tracker: First Quarter 2018 (1Q18)
The Consumer Communication Services tracker provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data delivered by country, technology, and company includes subscriber, revenue, net add(loss), projection, and market…
Consumer Communication Services Tracker: Fourth Quarter 2017 (4Q17)
The Consumer Communication Services tracker provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data delivered by country, technology, and company includes subscriber, revenue, net add(loss), projection, and market…
North American Video Market: Service Providers finally Embrace Reality
This study focuses on the cable, IPTV, and satellite video market, consumers perceptions of this conventional video market, as well as over-the-top video. OTT video service providers are gaining traction in a market already dominated by cable, telco, and satellite; because OTT delivers services…
The End of Net Neutrality: Encouraging Competition in the Broadband World
Many of the dynamics set in place by net neutrality s brief life will take time to play out. For example, investment in content creation rather than broadband deployment will take time to consummate. However, Stratecast expects to see significant changes in network operator behavior in the shorter…
Connected Home State of the Market: Barriers to Adoption
As new technologies enter the market, consumers are increasingly willing to consider a connected home as a possible living environment. This report examines the state of the connected home market, illuminates some of the barriers to growth, and considers some of the companies that are delivering…
2017 Over-the-Top Communication Service Provider Vendor Guide
This report examines OTT service providers that are disrupting their industries, and the impacts that may take effect from the recent FCC vote to eliminate net neutrality.
Stratecast Predictions 2018: The Year Ahead – Digital Transformation is Affecting Everything
This report captures thoughts from the entire Stratecast analyst team about where the industries we cover are headed in the New Year. Stratecast analysts voice their views concerning the multiple dimensions of the technology sector tied to: big data and analytics, business services, cloud, the…
Consumer Communication Services Tracker: Third Quarter 2017 (3Q17)
The Consumer Communication Services Tracker provides quarterly detailed information for the leading companies in the consumer communication services market for US and Canada. The aggregated data delivered by country, technology, and company includes subscriber, revenue, net add(loss), projection,…
2017 Consumer Communication Services Bundle Tracker
Stratecast s 2017 Bundle Tracker apprises the reader of the competitive landscape of leading service providers which offer home phone, broadband, video and wireless services in the consumer communication services market; and explores how consumers gauge consumer bundles based on survey results from…
Frost & Sullivan conducted a Connected Home market sizing study for a major Canadian retailer, with a focus on determining the likely demand for connected home services and enabling technology. The information provided was critical to the retailer’s strategic positioning in this rapidly evolving market: enabling it to define its position in the consumer space with respect to the products it would deliver to the market for the next five years.
Key areas where Frost & Sullivan can provide value include the following:
- New Product and Services Solutions: We can support your organization in developing or deploying new consumer communications products and services that deliver greater customer value.
- Business Model Transformation: We can support you in transforming your business to address the challenges and opportunities of the industry’s shift to the cloud.
- Customer Analysis: We can help identify specific customer needs and pain points through detailed surveys and data analyses.
- Branding and Positioning: Frost & Sullivan can support your organization through an integrated marketing platform to more effectively launch and promote new products, services or business models.
- Statistical Analysis and Forecasting: We can assess growth opportunities and market potential in new/specific customer segments, geographies and product/service areas.
Frost & Sullivan can deliver a bespoke workshop to your organisation to highlight the emerging Connected Consumer trends, and identify the impact to your organization. This is flexible around your needs, where we can attend your strategy day or workshop as an external expert keynote speaker, through to full facilitation of a workshop to ensure your delegates are fully engaged with opportunities and their relevance to their department. Full written follow-up insights and actionable strategies are provided thereafter. We have delivered such workshops for leading providers across the value chain (list available on request).
Frost & Sullivan conducted a Connected Home market sizing study for a major Canadian retailer, with a focus on determining the likely demand for connected home services and enabling technology. The information provided was critical to the retailer’s strategic positioning in this rapidly evolving market: enabling it to define its position in the consumer space with respect to the products it would deliver to the market for the next five years.
Let us help you grow your revenues through a better understanding of the connected consumer space.
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